Head of Growth
Rawalpindi / Islamabad, Punjab, Pakistan
Full Time
Marketing
Executive
Job Description – Head of Growth
Location: Rawalpindi (Global Role)
Department: Growth
Reports to: Chief Executive Officer (CEO)
Works closely with: CMO, Head of Product, Head of Operations
About Us:
ACE Money Transfer is a UK-based company headquartered in Manchester, United Kingdom. ACE Money Transfer is an online remittance services provider from the UK, Europe, Canada, & Australia. ACE Money Transfer is a part of the ACE Group of companies, which has a diversified portfolio including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.
Role Overview:
ACE Money Transfer is seeking an experienced, data-driven, and strategic Head of Growth to lead its global expansion across key remittance corridors, including Europe, the Americas, the Middle East, Asia, and Africa. This is a high-impact leadership role responsible for owning the entire growth funnel – from awareness and acquisition to activation, engagement, and long-term retention.
The ideal candidate will bring a strong background in digital product scaling, a deep understanding of diaspora markets, and a proven ability to drive measurable growth across markets through data, experimentation, and collaboration.
As the voice of growth at the executive level, the Head of Growth will work cross-functionally with Product, Marketing, Technology, and Operations to unlock growth levers and drive customer acquisition, engagement, and lifetime value.
Key Responsibilities:
Growth Strategy & Leadership
Key Performance Indicators (KPIs)
Qualifications & Experience
What We Offer
ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile
Location: Rawalpindi (Global Role)
Department: Growth
Reports to: Chief Executive Officer (CEO)
Works closely with: CMO, Head of Product, Head of Operations
About Us:
ACE Money Transfer is a UK-based company headquartered in Manchester, United Kingdom. ACE Money Transfer is an online remittance services provider from the UK, Europe, Canada, & Australia. ACE Money Transfer is a part of the ACE Group of companies, which has a diversified portfolio including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.
Role Overview:
ACE Money Transfer is seeking an experienced, data-driven, and strategic Head of Growth to lead its global expansion across key remittance corridors, including Europe, the Americas, the Middle East, Asia, and Africa. This is a high-impact leadership role responsible for owning the entire growth funnel – from awareness and acquisition to activation, engagement, and long-term retention.
The ideal candidate will bring a strong background in digital product scaling, a deep understanding of diaspora markets, and a proven ability to drive measurable growth across markets through data, experimentation, and collaboration.
As the voice of growth at the executive level, the Head of Growth will work cross-functionally with Product, Marketing, Technology, and Operations to unlock growth levers and drive customer acquisition, engagement, and lifetime value.
Key Responsibilities:
Growth Strategy & Leadership
- Define and execute ACE’s global growth roadmap, aligned with business objectives, revenue goals, and customer KPIs.
- Build and lead a cross-functional growth team (acquisition, CRM/retention, analytics, and partnerships).
- Promote a culture of rapid experimentation, data-driven decision-making, and continuous iteration.
- Act as the growth lead at the executive level, advising the CEO and collaborating across departments.
- Own and optimize the entire growth funnel, from first touch to repeat transaction.
- Scale paid and organic acquisition strategies across multiple platforms (Google, Meta, TikTok, SEO, ASO, diaspora communities, affiliates, influencers).
- Develop localized campaigns tailored to key diaspora corridors (e.g., UK–South Asia, Europe–Africa, UAE–South Asia, USA–Africa).
- Build and manage strategic partnerships with diaspora associations, media partners, influencers, fintech ecosystems, and community groups.
- Explore and support new market entry with go-to-market strategies and localized playbooks.
- Design and execute personalized customer journeys including onboarding, rate alerts, re-engagement campaigns, and loyalty programs.
- Reduce churn and increase transaction frequency through targeted lifecycle campaigns across email, push, and in-app.
- Launch and scale referral programs, loyalty initiatives, and customer advocacy strategies.
- Drive cross-sell and up-sell opportunities such as wallet adoption or new services.
- Collaborate with the Product and Tech teams to embed customer feedback into feature development and product enhancements.
- Lead product-led growth (PLG) initiatives to boost user activation, retention, and virality.
- Ensure a seamless user experience across platforms and use data to prioritize UX improvements.
- Build and manage growth dashboards and KPIs (CAC, CLV, Retention, Churn, MAUs, NPS).
- Establish A/B testing frameworks and manage conversion rate optimization (CRO) efforts.
- Leverage advanced analytics tools (e.g., Adjust, SEMrush, Mixpanel, Amplitude, GA4, Power BI).
- Use AI/ML and automation to predict churn, personalize experiences, and optimize targeting at scale.
- Deliver actionable insights and performance updates to leadership.
Key Performance Indicators (KPIs)
- Customer Acquisition Cost (CAC) – optimized across global markets.
- Customer Lifetime Value (CLV) – increased through retention and upsell.
- Monthly Active Users (MAUs) & Transaction Growth.
- 30- and 90-day retention rates / Churn Reduction.
- Funnel conversion rates (Sign-up → First transfer → Repeat).
- ROI on marketing and growth investments.
Qualifications & Experience
- 10–15 years of experience in growth, digital marketing, product-led growth, or analytics, preferably in fintech, payments, or consumer tech.
- Proven success in scaling digital B2C products across global markets, especially in diaspora-focused or remittance domains.
- Strong knowledge of paid and organic acquisition, CRM/lifecycle marketing, and growth analytics.
- Hands-on experience with:
- Adjust (attribution & tracking)
- SEMrush (SEO & competitive insights)
- Mixpanel / Amplitude (user behaviour analytics)
- Google Analytics 4 (GA4)
- Power BI (data visualization)
- Strong commercial acumen to balance CAC vs. CLV at scale.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Entrepreneurial mindset with a bias for execution and the ability to thrive in fast-paced environments.
What We Offer
- A strategic leadership role in one of the world’s fastest-growing digital remittance platforms.
- Opportunity to shape the future of financial inclusion for diaspora communities.
- High-impact exposure across multi-regional markets and global fintech ecosystems.
- Competitive compensation package, performance-based incentives, and professional growth opportunities.
ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile
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