Performance Marketing Lead
Rawalpindi, Punjab, Pakistan
Full Time
Digital Marketing
Experienced
Job Title: Performance Marketing Lead
Department: Marketing
Location: Rawalpindi
Who we are:
ACE Money Transfer is a UK-based multinational remittance company headquartered in Manchester, United Kingdom. We provide secure, fast, and reliable online money transfer services to individuals in 28 countries across the UK, Europe, Canada, and Australia, with delivery in over 100 countries. Our expanding portfolio also includes digital wallet services, real estate, and tech ventures in Pakistan.
Position Summary:
We are seeking a data-driven and strategic Performance Marketing Lead to architect and drive our customer acquisition and retention engine. This pivotal role demands a fusion of analytical rigor, digital channel expertise, and campaign management acumen to build, launch, and scale high-impact marketing initiatives that directly contribute to our core business objectives.
Job Responsibilities:
ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile
Department: Marketing
Location: Rawalpindi
Who we are:
ACE Money Transfer is a UK-based multinational remittance company headquartered in Manchester, United Kingdom. We provide secure, fast, and reliable online money transfer services to individuals in 28 countries across the UK, Europe, Canada, and Australia, with delivery in over 100 countries. Our expanding portfolio also includes digital wallet services, real estate, and tech ventures in Pakistan.
Position Summary:
We are seeking a data-driven and strategic Performance Marketing Lead to architect and drive our customer acquisition and retention engine. This pivotal role demands a fusion of analytical rigor, digital channel expertise, and campaign management acumen to build, launch, and scale high-impact marketing initiatives that directly contribute to our core business objectives.
Job Responsibilities:
- Design and oversee a holistic performance marketing strategy, ensuring tight integration with ACE Money Transfer's overarching business goals.
- Pinpoint and capitalize on the highest-potential marketing channels and international corridors to engage our target demographics, utilizing a dynamic mix of paid search, social advertising (Meta, TikTok), and other emerging platforms.
- Lead the end-to-end process of campaign creation, launch, and continuous refinement across all selected channels, relentlessly focusing on optimizing cost-efficiency and surpassing key performance indicators (KPIs).
- Perform deep-dive analysis of marketing data to uncover trends, diagnose performance, and drive data-informed optimizations that maximize campaign ROI.
- Take full ownership of the performance marketing budget, making strategic investment decisions across channels and corridors to amplify overall marketing outcomes.
- Implement and manage Mobile Measurement Platforms (MMPs) to precisely track user acquisition, attribute conversions, and leverage granular data for refining marketing tactics and budget allocation.
- Conduct ongoing market research and competitive analysis to anticipate industry shifts, identify emerging growth opportunities, and ensure our strategies remain at the forefront of digital marketing innovation.
- Maintain a cutting-edge knowledge of the performance marketing landscape, continuously evaluating and adopting new tools and technologies.
- Partner with internal Creative and Development teams to ensure the delivery of high-converting, seamless user experiences.
- Foster strong cross-functional collaboration with external departments including Product, Sales, Accounts, Customer Experience, and R&D to align marketing efforts with broader company operations.
- Produce and disseminate comprehensive performance reports, transforming complex data into clear, actionable insights and strategic recommendations.
- Spearhead the development and execution of A/B testing frameworks to systematically optimize marketing funnels and boost conversion rates.
- Consolidate and present performance narratives on a monthly, quarterly, and annual basis, directly linking marketing results to strategic goals.
- Conduct frequent budget audits and provide recommendations for strategic reallocation to ensure optimal resource utilization.
- Prepare and distribute regular performance dashboards and reports, detailing essential metrics such as cost-per-result and cost-per-transaction by channel.
- Present evidence-based insights and strategic proposals to leadership, guiding future marketing investments and initiatives.
- Act as a central liaison between Sales, Development, Creative, and Customer Success teams to ensure a cohesive and high-performing customer journey.
- Maintain and evolve all performance marketing documentation, including campaign playbooks, channel-specific guidelines, and reporting standards.
- Support the recruitment, onboarding, and professional development of talent within the performance marketing team.
ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile
Apply for this position
Required*