Chief Marketing Officer (CMO) - (Hybrid Job)
Pakistan, Pakistan, Pakistan
Full Time
Marketing
Senior Executive
Job Title: Chief Marketing Officer (CMO)
Location: Hybrid (Primarily Remote with Frequent Travel to Islamabad, Rawalpindi Pakistan)
Reporting To: Global CEO
Department: Marketing & Growth
Employment Type: Full-time, Permanent
About ACE Money Transfer
ACE Money Transfer is a UK-headquartered fintech company providing reliable, fast, and secure online money transfer services to customers across the globe. With operations in 28 countries and the capability to send remittances to over 100+ countries, ACE is on a mission to make global money movement simple and seamless. We are now entering an exciting new phase of global expansion, with launches planned in New Zealand, the United States, and the Middle East. As part of our organisational transformation into a modern, agile fintech enterprise, we are looking for a visionary Chief Marketing Officer (CMO) to lead this growth-driven change from the front.
Position Summary
The Chief Marketing Officer (CMO) at ACE Money Transfer will play a pivotal role in shaping and executing the company’s global marketing strategy during a period of rapid expansion and digital transformation. This role demands a high-impact leader with a strong background in performance marketing, digital brand building, customer lifecycle optimization, and cross-border financial services.
The ideal candidate will be responsible for leading a diverse marketing team based in Pakistan, while working collaboratively with cross-functional teams across geographies. The CMO will be expected to drive revenue growth, customer acquisition, engagement, retention, and brand equity — all while contributing actively to ACE’s broader transformation agenda and strategic restructuring initiatives.
Key Responsibilities
Strategic Leadership
Performance & Growth Marketing
Team Leadership & Capability Building
Quarter 1
ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile
ACE Career Page Link: https://acemoneytransfer.applytojob.com/apply
Location: Hybrid (Primarily Remote with Frequent Travel to Islamabad, Rawalpindi Pakistan)
Reporting To: Global CEO
Department: Marketing & Growth
Employment Type: Full-time, Permanent
About ACE Money Transfer
ACE Money Transfer is a UK-headquartered fintech company providing reliable, fast, and secure online money transfer services to customers across the globe. With operations in 28 countries and the capability to send remittances to over 100+ countries, ACE is on a mission to make global money movement simple and seamless. We are now entering an exciting new phase of global expansion, with launches planned in New Zealand, the United States, and the Middle East. As part of our organisational transformation into a modern, agile fintech enterprise, we are looking for a visionary Chief Marketing Officer (CMO) to lead this growth-driven change from the front.
Position Summary
The Chief Marketing Officer (CMO) at ACE Money Transfer will play a pivotal role in shaping and executing the company’s global marketing strategy during a period of rapid expansion and digital transformation. This role demands a high-impact leader with a strong background in performance marketing, digital brand building, customer lifecycle optimization, and cross-border financial services.
The ideal candidate will be responsible for leading a diverse marketing team based in Pakistan, while working collaboratively with cross-functional teams across geographies. The CMO will be expected to drive revenue growth, customer acquisition, engagement, retention, and brand equity — all while contributing actively to ACE’s broader transformation agenda and strategic restructuring initiatives.
Key Responsibilities
Strategic Leadership
- Develop and implement a comprehensive marketing strategy aligned with ACE’s fintech evolution and global expansion roadmap.
- Collaborate with C-Suite executives on corporate transformation projects, go-to-market strategies, and customer-centric innovations.
- Represent Marketing in executive and board-level discussions, contributing insights on market trends, customer behaviour, and brand performance.
Performance & Growth Marketing
- Lead customer acquisition efforts across digital channels (Google, Meta, TikTok, programmatic, etc.) with a focus on ROAS and CAC optimization.
- Design and monitor quarterly marketing OKRs and KPIs, including customer acquisition targets, market penetration rates, and retention benchmarks.
- Drive user acquisition in key launch markets like USA, New Zealand, and Middle East, in addition to optimizing existing regions.
Team Leadership & Capability Building
- Lead and inspire a multifunctional marketing team including digital, content, brand, CRM, product marketing, and analytics specialists.
- Build team capacity and establish a high-performance culture with clear accountability, innovation, and learning.
- Coach and mentor senior marketing talent in Pakistan and remotely across ACE’s marketing functions.
- Define and evolve ACE’s global brand identity and value proposition in alignment with regional nuances and compliance frameworks.
- Oversee content strategy, social media engagement, and community-building efforts across platforms and geographies.
- Promote a data-driven approach to lifecycle marketing, CRM, and personalization to enhance customer LTV and loyalty.
- Work closely with Product, Data, and Technology teams to ensure the marketing funnel aligns with product features, UI/UX improvements, and customer journey insights.
- Identify customer needs in new regions and help adapt marketing messaging to local contexts while maintaining global brand coherence.
Quarter 1
- Launch and execute performance marketing campaigns for USA and New Zealand.
- Increase monthly active users by 15% globally.
- Reduce CAC by 10% through channel mix optimization.
- Launch ACE’s refreshed brand strategy and website across all regions.
- Increase retention rate by 8% through re-engagement and CRM efforts.
- Lead content localization and digital PR initiatives in the Middle East.
- Expand influencer and affiliate programs in key ethnic communities abroad.
- Achieve 25% QoQ growth in new user sign-ups from USA market.
- Launch automated customer feedback loops and loyalty initiatives.
- Achieve 30% YoY growth in total remittance volume through targeted campaigns.
- Lead successful go-to-market (GTM) campaigns for product enhancements (e.g., multi-currency wallet, app redesign).
- Publish and present a year-end marketing impact report to the Board.
- 10+ years of marketing experience, with at least 5 years in a senior leadership role in fintech, digital payments, or high-growth tech environments.
- Proven experience in performance marketing, brand leadership, customer acquisition and retention at scale.
- Strong understanding of diaspora and ethnic community marketing in regions like UK, Europe, GCC, and North America.
- Experience in managing remote teams and international campaigns.
- Highly analytical with comfort using marketing analytics tools and platforms (Google Analytics, Looker, HubSpot, etc.).
- Excellent communication, stakeholder management, and cross-functional collaboration skills.
- Willingness and ability to travel frequently to Islamabad, Rawalpindi Pakistan.
- Prior experience working with remittance, cross-border fintech, or mobile-first financial products.
- Understanding of regulatory compliance and cultural sensitivities in multi-region campaigns.
- Entrepreneurial mindset with an appetite for innovation and growth-stage transformation.
- Competitive salary and performance-based incentives.
- Hybrid and flexible working environment.
- The opportunity to lead transformation in a high-impact, global fintech company.
- Cross-cultural collaboration and international exposure.
- Direct involvement in strategic decisions at the executive level.
ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile
ACE Career Page Link: https://acemoneytransfer.applytojob.com/apply
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