WHO WE ARE?

ACE Money Transfer Limited is a UK-based multinational company with its headquarters in Manchester, United Kingdom. The company is an online remittance service provider for customers from the UK, Canada, Australia, and the European Union, including Switzerland.

ACE Money Transfer Limited is part of the ACE group of companies, which has a diversified portfolio including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.

WHAT DO WE OFFER?

At ACE, we offer a variety of perks and benefits you won't find anywhere else.

Five (5) days working - Saturday & Sunday OFF (All ACE Money Transfer offices accross the globe)
Free Food Facility (Liaison Office - Kharian, Pakistan only)
Free official transport (Liaison Office - Kharian, Pakistan only)
Free Hostel/Executive Accommodation (Liaison Office - Kharian, Pakistan only)
Provident Fund (ACE all Pakistan Offices only)
Interest-Free Loans (ACE all Pakistan Offices only)
Advance salary facilitation (ACE all Pakistan Offices only)
Overtime (All ACE Offices across the Globe, as per policy)
Medical and Life Coverage (ACE all Pakistan Offices only)
Health Insurance (Overseas Offices)
Pension contributions (UK, Ireland, and Australia)
EOBI & PESSI (ACE all Pakistan Offices)
Night Shift Allowance (ACE all Pakistan Offices)
Annual Leaves (All ACE Offices across the Globe, as per policy)
Sick and Casual Leaves (ACE all Pakistan Offices)
Wedding Leaves (ACE all Pakistan Offices)
Umrah and Hajj Leaves (ACE all Pakistan Offices)
Bereavement Leaves (All ACE Offices across the Globe, as per policy)

ACE Group has a strong culture of respect, knowledge sharing, innovation, and out-of-the-box thinking, as well as diversity and inclusion.

Empowering Dreams, Enabling Success.

Join ACE

Thanks for visiting the Career Page of ACE Money Transfer Limited. Please review our open positions and apply for jobs matching your qualifications and experience.

Performance Marketing Specialist

Lahore, Punjab, Pakistan

Full Time

Marketing

Experienced

Job Description: Performance Marketing Specialist

Experience Level: 3–5 Years

Department: Marketing

About Us:

ACE Money Transfer is a UK-based multinational company headquartered in Manchester, United Kingdom. ACE Money Transfer provides online remittance services to individuals in 29 countries across the UK, Europe, Canada, and Australia, enabling them to send money across borders in over 100 countries.

Job Purpose

As a Performance Marketing Specialist, you will be responsible for owning, executing, and optimizing our paid acquisition strategy to drive scalable user growth, conversion, and retention. You will manage campaigns across multiple digital channels (including Google, Meta, TikTok, and Programmatic), leveraging data-driven insights to optimize CAC (Customer Acquisition Cost) and maximize ROAS (Return on Ad Spend) or LTV (Lifetime Value).

Key Responsibilities

Campaign Strategy & Execution

End-to-End Campaign Management: Plan, launch, and manage paid acquisition campaigns across major platforms (Meta Ads Manager, Google Ads, TikTok Ads, etc.).
Budget Allocation: Optimize a significant monthly ad budget, dynamically reallocating spend based on real-time performance and channel efficiency.
A/B Testing: Design and execute continuous conversion rate optimization (CRO) and A/B tests across ad creatives, copy, landing pages, and audience targeting.

Data Analysis & Optimization

Funnel Optimization: Analyze the full marketing funnel to identify bottlenecks and unlock growth opportunities across the entire user journey.
Attribution & Tracking: Work closely with data and development teams to ensure flawless event tracking, data attribution, and deep integration with Mobile Measurement Partners (MMPs like Adjust, AppsFlyer) or web analytics tools (GA4).
Reporting: Build and maintain performance dashboards, presenting weekly, monthly, and campaign-specific growth reports and actionable insights to senior leadership.

Creative Collaboration

Creative Ideation: Collaborate with design and content teams to brainstorm high-converting ad assets, video concepts, and localized copy.
Performance Feedback: Provide data-backed feedback to creative teams regarding which assets are driving performance, shifting strategies toward content velocity and localization.

Required Skills & Qualifications

Experience: 3 to 5 years of proven experience running paid acquisition, performance marketing, or growth campaigns (B2C or FinTech/App marketing experience is a strong plus).
Channel Expertise: Deep, hands-on knowledge of Meta Ads Manager, Google Ads (Search, Performance Max, App Campaigns), and TikTok Ads Manager.
Analytical Powerhouse: Advanced proficiency in Excel/Google Sheets and Google Analytics 4. Strong understanding of growth metrics: CAC, LTV, ROAS, CPM, CPC, and CPI.
Tech Stack Savvy: Direct experience working with MMPs (e.g., Adjust, AppsFlyer) and an understanding of post-iOS14 tracking challenges and attribution modeling.
Testing Framework: A disciplined approach to testing hypotheses and a background in conversion rate optimization (CRO).
Mindset: Highly analytical, agile, and structured. You enjoy problem-solving and can turn data into compelling narratives and business strategies.

ACE Money Transfer Profile:https://acemoneytransfer.com/company-profile

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Are you comfortable working from our Lahore office located at MM Alam Road, Monday to Friday, from 1:00 PM to 10:00 PM PST?*

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