Growth Marketing Specialist

Who we are:

ACE Money Transfer is a UK-based company headquartered in Manchester, United Kingdom. ACE Money Transfer is an online remittance services provider from UK, Europe, Canada, & Australia. ACE Money Transfer is a part of ACE Group of companies, which has a diversified portfolio including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.

We are looking for a Growth Marketing Specialist who will play a key role in scaling our organic presence while supporting our paid marketing efforts. This role requires a data-driven marketer with a strong command of social media, content creation, SEO, and performance marketing.

Key Responsibilities:

Organic Growth:
 

• Develop and execute high-impact social media strategies to drive engagement, brand awareness, and user acquisition.
• Create compelling and conversion-driven copy for ads, social media, and website content.
• Manage content calendars, oversee posting schedules, and ensure brand consistency across all platforms.
• Collaborate with designers and video editors to create engaging multimedia content.
• Own and optimize SEO strategies, including keyword research, on-page and off-page SEO, and link-building efforts.
• Analyse SEO performance and implement recommendations to improve search rankings and organic traffic.
• Handle SEO-related inquiries, ensuring technical SEO best practices are followed.
• Work closely with the product and content teams to enhance website discoverability and user experience.

Paid Marketing & Acquisition:
 

• Support paid acquisition efforts by understanding ad platform metrics, tracking key performance indicators, and optimizing campaigns.
• Work alongside the performance marketing team to analyse paid campaign results and provide actionable insights.
• Assist in campaign setup, audience segmentation, and ad copy testing.
• Monitor performance metrics and reporting, identifying opportunities for growth and efficiency.
• Stay up to date with the latest digital marketing trends and tools to improve campaign effectiveness.

Key Skills & Qualifications:
 

• 2+ years of experience in a growth marketing, digital marketing, or performance marketing role.
• Strong expertise in social media management (Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube).
• Excellent copywriting and content creation skills tailored for digital platforms.
• Hands-on experience with SEO (Google Analytics, Search Console, Ahrefs, SEMrush, or similar tools).
• Understanding of performance marketing metrics and ability to analyse paid ad campaigns.
• Strong analytical mindset with the ability to interpret data and provide strategic recommendations.
• Experience in setting up, monitoring, and reporting on digital campaigns.
• Ability to work in a fast-paced environment, adapt quickly, and execute effectively.
• Strong communication and teamwork skills, with the ability to collaborate cross-functionally.