Performance Marketing Manager

Who we are: 

ACE Money Transfer is a UK-based company with its headquarters in Manchester, United Kingdom. It is an online remittance service provider for customers from the UK, Canada, Australia, and the European Union, including Switzerland. The company is a parent company in a group of companies with a diversified portfolio, including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.

Performance Marketing Manager

Location: Islamabad/Rawalpindi, Pakistan

Are you a growth-driven digital marketing enthusiast looking for a high-impact role where you can unleash your expertise and take acquisition efforts to the next level? Join our dynamic team at ACE Money Transfer, a leading global digital remittance company, and play a pivotal role in scaling our mobile app across multiple international markets.

Key Responsibilities:
 

• Strategic Campaign Development: Collaborate with the Head of Marketing and the Senior Marketing Manager to design and implement innovative acquisition strategies tailored for diverse international markets. This includes identifying target audiences, setting clear objectives, and selecting appropriate digital channels to maximize user acquisition and engagement.
• Budget Management and Optimization: Oversee substantial advertising budgets, ensuring efficient allocation across various platforms to achieve optimal return on investment (ROI). Regularly monitor expenditures and adjust strategies to maintain cost-effectiveness.
• Multi-Channel Digital Advertising: Lead the planning and execution of comprehensive digital marketing campaigns across platforms such as Meta (Facebook & Instagram), TikTok, YouTube, Google Ads, and programmatic networks. Ensure each campaign aligns with the brand's objectives and resonates with the target audience.
• Third-Party Partnerships: Establish and nurture relationships with third-party growth channels, affiliate networks, and publishers to expand reach and drive conversions. Negotiate terms and monitor partner performance to ensure alignment with growth goals.
• Analytics and Reporting: Utilize Business Intelligence (BI) tools, Google Analytics, and other digital reporting platforms to develop detailed performance reports. Analyse data to extract actionable insights, guiding data-driven decision-making and continuous campaign optimization.
• Mobile Measurement Platforms (MMPs) Management: Implement and manage MMPs like Adjust, AppsFlyer, or Branch to track user behavior, attribute conversions accurately, and refine marketing strategies based on comprehensive data analysis.
• Market Research and Trend Analysis: Conduct thorough market research to stay ahead of industry trends, competitor activities, and emerging digital marketing practices. Apply these insights to enhance current strategies and identify new growth opportunities.
• Cross-Functional Collaboration: Work closely with creative, product, and technology teams to ensure cohesive campaign execution. Provide feedback and insights to inform product development and enhance user experience.
• Compliance and Best Practices: Ensure all marketing activities comply with international regulations and industry best practices, particularly concerning data privacy and advertising standards.
   

• Educational Background: Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or MBA is advantageous.
• Professional Experience: Minimum of 6 years in digital marketing roles focused on mobile app growth, preferably within the fintech sector. Demonstrated success in managing large-scale campaigns across multiple international markets.
• Technical Proficiency: Expertise in digital advertising platforms, including Meta Ads Manager, Google Ads, TikTok Ads, YouTube Ads, and programmatic networks. Proficient in using BI tools (e.g., Tableau, Power BI) and Google Analytics for performance tracking and reporting.
• Analytical Skills: Strong ability to interpret complex data sets, identify trends, and make informed decisions to optimize marketing efforts.
• Communication Skills: Excellent verbal and written communication abilities, with a talent for articulating strategies and results to diverse stakeholders.
• Leadership: Proven leadership skills to inspire and manage teams, driving growth and innovation within digital marketing efforts.
• Adaptability: Ability to quickly adjust strategies based on market or business environment changes, maintaining effectiveness across different regions.
• Understanding of SEO and SEM: Solid understanding of SEO (search engine optimization) and SEM (search engine marketing) to drive both organic and paid digital growth.
• Project Management Skills: Demonstrated ability to organize tasks, manage resources, and lead projects to successful completion on time.
• Customer-Oriented: Always considering the customer’s needs, with a focus on designing strategies that enhance user experience and satisfaction.
• Innovation: Open to testing new tactics, refining strategies, and innovating to drive growth in a fast-paced digital landscape.
• Familiarity with Digital Marketing Tools: Proficiency in using a variety of digital marketing tools, including Google Analytics, SEO tools, and social media platforms.

• A highly competitive compensation package that exceeds market standards.
• The opportunity to work with a leading digital remittance brand, contributing to significant global growth initiatives.
• A collaborative and innovative work environment that values creativity and results.
• Opportunities for professional development and career advancement within a rapidly growing industry.

Who Should Apply:
Suppose you are a passionate growth champion with a proven track record in scaling mobile apps and a deep understanding of international digital marketing landscapes. In that case, we invite you to join our team. Bring your expertise, innovative mindset, and drive to excel in a challenging and rewarding role.

ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile