SEO Officer

Rawalpindi, Punjab, Pakistan
Full Time
Marketing
Mid Level
Who we are:

ACE Money Transfer is a UK-based company headquartered in Manchester, United Kingdom. ACE Money Transfer is an online remittance services provider from UK, Europe, Canada, & Australia. ACE Money Transfer is a part of ACE Group of companies, which has a diversified portfolio including digital wallet services in the UK and real estate, advertising businesses, and software solutions in Pakistan.


The SEO Officer will enhance website visibility and search rankings, focusing on traditional SEO and Generative Engine Optimization (GEO) for AI-driven search engines. Responsibilities include keyword research, site audits, guest post analysis, backlink building, and AI search optimization.

Key Responsibilities:

SEO & AI Search Optimization:

  • Conduct keyword research, including AI-driven and conversational queries.
  • Perform site audits, optimize content for AI-generated search results, and implement schema markup.
  • Structure content for featured snippets, voice search, and AI summarization.

Backlink Strategy and Off-Page SEO:

  • Build Tier 2 & Tier 3 backlinks on Web 2.0, forums, and directories.
  • Develop high-authority guest post links and analyse competitor backlinks.
  • Optimize business listings and improve brand mentions across review sites.

Content Optimization & Publishing:

  • Ensure AI-friendly formatting, structured data, and E-E-A-T compliance.
  • Include internal linking, proper anchor text distribution, and optimized media.

Performance Tracking:

  • Monitor AI-driven traffic using Google Analytics, GSC, and heatmaps.
  • Track key metrics: traffic, engagement, conversion rates, and AI search referrals.

Skills & Experience:

  • Expertise in SEO, GEO, keyword research, and AI-driven content optimization.
  • Hands-on experience with SEO tools (Ahrefs, SEMrush, Surfer SEO, Google NLP API).
  • Strong understanding of schema markup, E-E-A-T, and AI search behaviour.

    ACE Money Transfer Profile:https://acemoneytransfer.com/company-profile
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