Growth Finance Analyst (Financial Analyst – Marketing Strategy)
Kharian, Punjab, Pakistan
Full Time
Finance & Accounts
Manager/Supervisor
Job Title: Growth Finance Analyst (Financial Analyst – Marketing Strategy)
Department: Accounts & Finance (FP&A)
Reports to: Corporate Financial Analyst
Location: Kharian Office
About us:
ACE Money Transfer is a UK-based multinational company headquartered in Manchester, United Kingdom. ACE Money Transfer provides online remittance services to individuals in 28 countries across UK, Europe, Canada, and Australia enabling them to send money across border in over 100 countries.
Job Summary:
We are seeking a sharp, data-driven Growth Finance Analyst/Financial Analyst – Marketing Strategy to join our team with a dedicated focus on supporting Marketing Strategy. This role will be instrumental in driving visibility into marketing spend, evaluating ROMI, conducting cost analyses, and assisting in tool and technology evaluations to ensure our marketing investments generate sustainable value.
Key Responsibilities
Marketing Spend Oversight
Education & Experience
ACE Money Transfer Profile: www.acemoneytransfer.com
Department: Accounts & Finance (FP&A)
Reports to: Corporate Financial Analyst
Location: Kharian Office
About us:
ACE Money Transfer is a UK-based multinational company headquartered in Manchester, United Kingdom. ACE Money Transfer provides online remittance services to individuals in 28 countries across UK, Europe, Canada, and Australia enabling them to send money across border in over 100 countries.
Job Summary:
We are seeking a sharp, data-driven Growth Finance Analyst/Financial Analyst – Marketing Strategy to join our team with a dedicated focus on supporting Marketing Strategy. This role will be instrumental in driving visibility into marketing spend, evaluating ROMI, conducting cost analyses, and assisting in tool and technology evaluations to ensure our marketing investments generate sustainable value.
Key Responsibilities
Marketing Spend Oversight
- Monitor and track marketing budgets across channels, campaigns, and business units.
- Ensure proper allocation and reconciliation of marketing expenses in coordination with accounting and marketing operations.
- Drive monthly variance analysis between forecast and actual spend.
- Build and maintain financial models to measure ROI of marketing initiatives (e.g., digital advertising, events, sponsorships).
- Develop dashboards that track key performance metrics such as CAC, LTV, and ROAS.
- Provide forward-looking insights to guide marketing investment decisions.
- Conduct financial and qualitative evaluations of marketing tools and platforms (CRM, email marketing, automation, attribution, etc.).
- Compare alternatives based on cost, performance metrics, vendor terms, and scalability.
- Partner with Marketing Ops to make data-driven recommendations on tool selection, renewals, or discontinuations.
- Assist in the preparation of marketing budgets and reforecasts.
- Collaborate with marketing leads to ensure spending aligns with strategic objectives.
- Identify and flag over/under-utilized budget categories or tools.
- Act as the Finance point of contact for Marketing, Operations, and Revenue & Sales functions.
- Present analysis and insights to senior stakeholders with clear narrative and actionable recommendations.
- Support scenario planning for marketing-driven initiatives and expansion opportunities.
- Develop standardized templates and reporting processes for recurring marketing finance workflows.
- Automate reports where possible using BI tools or spreadsheet scripting.
- Recommend process enhancements for spend visibility, vendor tracking, and ROI optimization.
Education & Experience
- Bachelor’s degree in Finance, Economics, Accounting, or a related field (MBA or advanced degree a plus).
- 2–5 years of relevant experience in financial planning & analysis (FP&A), marketing finance, or business analytics.
- Experience supporting marketing or growth teams is strongly preferred.
- Advanced proficiency in Excel/Google Sheets and data visualization tools (e.g., Tableau, Power BI).
- Strong modeling skills for ROI analysis and cost comparisons.
- Familiarity with marketing systems and data (e.g., Adjust, Braze, Google Analytics, Meta Ads Manager).
- Familiarity with Python, SQL, Power BI, Tableau to extract, analyze and visualize data.
- High attention to detail, technically astute intellectual curiosity, and business acumen.
- Strong verbal and written communication skills to relay insights clearly to non-finance stakeholders.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced, cross-functional environment.
ACE Money Transfer Profile: www.acemoneytransfer.com
Apply for this position
Required*