Senior Manager Digital Growth & Marketing - FinTech App (Global Growth Focus)

Rawalpindi / Islamabad, Punjab, Pakistan
Full Time
Marketing
Manager/Supervisor
Role: Senior Manager Digital Growth & Marketing - FinTech App (Global Growth Focus)
Location: Rawalpindi, Pakistan (Hybrid)
Reporting To: CMO / Executive Head
Department: Growth & Digital Marketing

About the Role

We seek a visionary Growth Marketing Leader to drive global user acquisition, engagement, and revenue for our FinTech app. You’ll architect data-driven strategies to scale our presence in Pakistan and beyond, optimizing performance marketing, brand storytelling, and lifecycle campaigns. Lead a cross-functional team to dominate app stores, paid channels, and organic growth while pioneering expansion into new markets.

Key Responsibilities

Strategic Marketing & Global Growth
  • Develop local + global growth strategies for the FinTech app, from market entry to dominance.
  • Lead geo-expansion plans: Conduct market research, regulatory assessments, and localization (language, pricing, partnerships).
  • Own app growth metrics: CAC, LTV, retention, and ROI across regions.
  • Drive app store optimization (ASO) and global storefront strategies (Google Play, Apple App Store).
Performance & Digital Marketing
  • Scale performance marketing: Meta, Google Ads, TikTok, programmatic, and affiliate networks—optimizing for CPA and ROAS.
  • Master organic growth: SEO, content marketing, viral loops, and community building (Reddit, Telegram, Quora).
  • Deploy hyper-targeted campaigns using predictive analytics and AI-driven tools (e.g., Looker, Tableau, AppsFlyer).
Brand & Creative Innovation
  • Build a global FinTech brand through TVCs, influencer ecosystems, and PR (TechCrunch, Bloomberg).
  • Oversee high-converting creatives: UGC, interactive ads, and localized storytelling.
  • Partner with product teams to align in-app messaging with marketing campaigns.
Team Leadership & Scale
  • Mentor a global-ready team (performance marketers, designers, data analysts).
  • Manage cross-border agencies (media buyers, localization vendors).
  • Allocate budgets for maximum global impact (test-and-learn frameworks).
Qualifications & Skills
  • 7+ years in growth marketing, preferably in FinTech, SaaS, or mobile apps.
  • Proven success in scaling apps globally (user acquisition, retention, monetization).
  • Expertise in Meta/Google Ads, ASO, MMPs (AppsFlyer/Branch), CRM (Braze/SendGrid).
  • Data-obsessed: SQL, Google Analytics 4, and attribution modeling.
  • Leadership: Built/managed high-performing teams in fast-paced environments.
  • Bachelor’s/Master’s in Marketing, Business, or related field.

Why Join Us?
  • Pioneer global growth for a disruptive FinTech product.
  • Autonomy + Impact: Lead strategies that shape the company’s future.
  • Competitive package: Salary, bonuses, equity, and learning stipends.

KPIS Senior Manager, Marketing - FinTech App (Global Growth Focus) 


User Acquisition & Growth
 
  • Monthly Active Users (MAU): Target X% growth MoM (e.g., 20% in existing markets, 30% in new markets).
  • Cost Per Acquisition (CPA): Maintain CPA below $[X] for paid channels (Meta/Google/TikTok).
  • App Installs: Achieve [X] million downloads annually (local + global).

Engagement & Retention
 
  • Day 7/30 Retention Rates: Improve to X% (e.g., 40% D7, 25% D30) via lifecycle campaigns.
  • Session Frequency: Target X sessions/user/month (e.g., 8+ for high engagement).

Monetization & Revenue
 
  • Customer Lifetime Value (LTV): Increase LTV by X% QoQ through upselling/cross-selling.
  • Return on Ad Spend (ROAS): Maintain ROAS of [X] (e.g., 3x) across paid channels.

Global Expansion
 
  • Market Penetration: Achieve X% market share in [Target Country] within 12 months.
  • Localization Success: Measure conversion lift (e.g., 15%) post-localized campaigns.

Operational Efficiency
 
  • Marketing ROI: Deliver X% return on marketing spend (e.g., 200%).
  • Team Productivity: Reduce creative production time by X% via automation.

Bonus:
 
  • Virality: Track referral K-factor (e.g., ≥0.5 for organic growth).
  • Brand Equity: Improve NPS (Net Promoter Score) to X+ (e.g., 50+).


ACE Money Transfer Profile: https://acemoneytransfer.com/company-profile

 
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